Paul Fuller
Head of Analytics BrandAdvantage Measurement
Paul joined the BrandAdvantage Melbourne office as a Senior Analyst in February of 2008. He is today responsible for running the BrandAdvantage Sponsorship Measurement Centre based in Melbourne providing clients with comprehensive sponsorship evaluation and measurement solutions through the delivery of the BrandAdvantage Sponsorship Measurement proprietary toolset.
Previously Paul was the Marketing Officer at Omnitech Services where he managed and developed promotional campaigns, brand communications, marketing collateral, sponsorships and events. He has also worked at The Sponsorship Unit where he was involved in the screening and approval process of sponsorship proposals on behalf of a number of large national corporate clients.
Paul's interest in sponsorship marketing is driven by his passion for sports and the challenges associated with creating successful businesses strategies through integrated marketing strategies. Paul has a Bachelor of Commerce with Majors in Sports Management and Marketing from Deakin University, where he also completed his Honours in the area of sports sponsorship.
When not at the office, Paul enjoys participating in and watching most sports, in particular football, cricket, tennis, cycling, and swimming.
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