The below are some of the organisations that have engaged our services.
BrandAdvantage services have been engaged by Tennis Auckland to develop and deliver the commercialisation of New Zealand’s 2 International Tennis Tournaments, the ASB Classic and the Heineken Open. Our services range from securing a major new broadcast rights partner, the delivery of new commercial sponsors at all levels, through to new catering partners, ticketing structures and event and sponsor brand measurement. BrandAdvantage has worked in partnership with the Tournament Director, delivering a substantial positive outcome for Tennis Auckland.
Auckland Tourism Events and Economic Development is the local government organisation that drivers all Tourism and Major Events undertaken by Auckland City. BrandAdvantage was appointed to assist in commercialisation opportunities of ATEED’s current, new sponsorships and funding programmes. Our first major work was a full review of ATEED’s biggest event to date being the Auckland Nines, an Australian and NZ event staged in Auckland with a 5 year commitment. BrandAdvantage undertook a full review and made recommendations on broadcast, tickets, travel and travel management, sponsorship and the overall revenue opportunities including generating new revenue streams. The Nines is an outstanding success.
BrandAdvantage has partnered with Netball New Zealand for over 7 years developing new rights, events and enhancing and supporting the current commercial programmes. Undertaking sponsor search and development, securing presenting sponsors through to commercial partners at all levels. Developed domestic and international television rights partnerships, created and delivered leveraging, activation and measurement valuations around much of the activity. Our partnership with Netball New Zealand to date has delivered outstanding commercial results, great new international events and several tens of millions in commercial revenue.
Our involvement with Fonterra developed over a coffee with one of the senior Communication team members. We were asked to assist them in creating a solution to automatically receive, rate, score, communicate with applicants, manage, report and database all applications for sponsorship and community grants. We built that solution called BA Analyser, which is a Software as a Service (SaaS) system that delivers all of Fonterra’s objectives and more. BA Analyser is now a full product in its own right and has been released for use by companies internationally and is currently used by a number of NZ corporates.
We were appointed to undertake a full review of all sponsorship activities, identify the best fitting sponsorship, what should be continued, what should be fully engaged, identify any gaps in the portfolio. To build strategies and ideas for activation, make investment reduction for some activities, build community engagement plans and tools kits that can be engaged and leveraged locally. Align all activities with consumer behaviour, acknowledging what the consumers love, building product engagement to drive financial outcomes portfolio wide. BrandAdvantage also undertook the total major Hospitality programme around the Rugby World Cup for Westpac from ticket negotiation, hotels, flights, transfers, coaching, functions, merchandise, and game day experience for over 500 key bank clients.
The 2000 America’s Cup in Auckland was the biggest single event project undertaken in Auckland and a show case to the world. BrandAdvantage was appointed as the marketing advisors and commercialisation partners for the Village Company. This included the marketing of the super yacht berthage around the island, the sponsorship and supplier rights, and the public spaces marketing. We also were the interface with the Syndicates and marketing the corporate hospitality, merchandising and licencing rights, including the negotiations for all the partner land usage rights, with all revenue targets being exceeded, and over 3 million visitors to the village.
New Zealand’s biggest private travel company approached BrandAdvantage to deliver a sponsorship solution that could best engage their staff and customers on a national basis and could be, activated and leveraged locally. With a huge amount of staff and travel decision makers being female, the solution needed to have a strong ability to drive community participation whilst engaging the whole family. We created a Silver Ferns netball solution that included online messaging to fans who are HOT customers, leverage a special “Silver Ferns” travel ticket as a fund raiser, blackout store windows leading up to tests, winning tickets to games, Silver Ferns at your place promotions, go on tour with the Silver Ferns, through to full in-store delivery.
NZ Government • Auckland City • New Plymouth District Council • Melbourne City Council • Malaysian Government and the Monsoon Cup • Copenhagen Zoo • Sydney Aquarium • Qantas • National Australia Bank • Bank of New Zealand • ATEED • ANZ Bank • Australia Post • ICU • NZ 1990 Commonwealth Games • 1994 Commonwealth Games Canada • NZ Expo in Spain • NZ 150 years celebrations • Reserve Bank of NZ • Gazprom • Nestle • Telecom • Athletics Australia • the inland empire 66ers baseball • Netball NZ • Tennis Auckland • Panasonic • Pita Pit • Westpac Bank • Telstra Australia • America’s Cup Village • Maritime Time Museum Auckland • The Royal Australian Mint • The Commonwealth Games Federation • The New Zealand Olympic Committee • HSBC London • Minter Ellison • Heart Foundation Australia • Business Mentors NZ • TelevisionNZ • House of Travel • The Radio Network • APN publishing • Holden NZ • Southern Cross Health Care • KPMG • Bayleys Real Estate • Barfoot and Thompson • New World Supermarkets • Sky TV • Unilever
BrandAdvantage operates as a global business through its products and services, and currently has representation in the below cities