How we do it

To profoundly influence behaviour for a brand or property owner measurement, ideas experiences and profitable sustainable outcomes are fundamental and measurement is at the heart of our approach


Analyse and Evaluate by creating a reverse brief ensures we establish the jointly desired outcomes for the programme, timing, audiences, including staff and supplier/partner engagement, current resources, contracted rights benefits and entitlements. We Analyse and Evaluate, all available data, market information, identify information gaps, establish solution choices, and build touch points for strategies to measure effectiveness.



Formulate Strategies and Create Ideas by using strategy touch points and key data we evolve final strategies. We develop uniquely crafted ideas to deliver the desired outcomes. The ideas structures and platform enable a fully integrated and commercial engagement. We secure rights or develop rights, and negotiate these as required, establishing measurement points



Deliver Experiences and Track and Measure We deliver compelling and emotionally based experiences by engaging our results based partners who’s specialism’s combined with our skill and those of our clients, maximise success. Delivery is designed to be a brand wide integration, engaging staff, supplier/partners/retail and customer. We track and measure at agreed points, adjusting and reviewing effectiveness, and undertake post activity reviews


Contact us

BrandAdvantage operates as a global business through its products and services, and currently has representation in the below cities


Auckland, New Zealand

Suite 8, Level 3
20 Augustus Terrace, Parnell
PO Box 137304,
Auckland, New Zealand

Contact: Robert (Bob) Gill
P: +64 9 307 7090
M: +64 21 946 829

Sydney, Australia

PO Box 348 Gladeville,
NSW 2111, Australia

Contact: John Elliot
P: +61 2 9879 4905
M: +61 4 1770 0730

Melbourne, Australia

60 Hardware Lane,
Melbourne, Vic 3000
NSW, Australia

Contact: Tim Andrew
M: +61 404 884 048

Contact: Ann-Michel Greenwood
M: +61 0407 095 295