How we do it

To profoundly influence behaviour for a brand or property owner measurement, ideas experiences and profitable sustainable outcomes are fundamental and measurement is at the heart of our approach

ENGAGEMENT

Analyse and Evaluate by creating a reverse brief ensures we establish the jointly desired outcomes for the programme, timing, audiences, including staff and supplier/partner engagement, current resources, contracted rights benefits and entitlements. We Analyse and Evaluate, all available data, market information, identify information gaps, establish solution choices, and build touch points for strategies to measure effectiveness.

 

THE PROCESS

Formulate Strategies and Create Ideas by using strategy touch points and key data we evolve final strategies. We develop uniquely crafted ideas to deliver the desired outcomes. The ideas structures and platform enable a fully integrated and commercial engagement. We secure rights or develop rights, and negotiate these as required, establishing measurement points

 

BA DELIVERY

Deliver Experiences and Track and Measure We deliver compelling and emotionally based experiences by engaging our results based partners who’s specialism’s combined with our skill and those of our clients, maximise success. Delivery is designed to be a brand wide integration, engaging staff, supplier/partners/retail and customer. We track and measure at agreed points, adjusting and reviewing effectiveness, and undertake post activity reviews

 

Contact us

BrandAdvantage operates as a global business through its products and services, with our head office in New Zealand

Auckland

Auckland, New Zealand

The Pool House
5 Rockwood Place, Epsom
Mail @ 5 Rockwood Place
Auckland 1023, New Zealand

Contact: Robert (Bob) Gill
P: +64 9 307 7090
M: +64 21 946 829
E: bobg@brandadvantage.com

Contact: Stephen Rogers
P: +64 9 307 7090
M: +64 21 024 73594
E: stever@brandadvantage.com


Contact: Joe Lim
P: +64 9 307 7090
M: +64 21 050 5705
E: joel@brandadvantage.com