BrandAdvantage Blog

Harnessing Star Power

‘Star power’ influences the behaviour of millions of people around the world and, in many cases, leads to what products, services and brands they buy.

Harnessing Star Power

by Matt K on 01/07/2016
Tagged under Sports, Engagement, Sports Stars, Sports, Engagement, Online


Engaging with Sports Fans

Sport; it’s the lifeblood of Kiwi culture. We watch it, play it, and love companies that support it. In fact, across the top five sports, 67% of fans feel more positive about companies that invest in NZ sport.

Engaging with Sports Fans

by Matt K on 20/05/2016
Tagged under Sports, Engagement, Sports Stars, Sports, Engagement, Online