The BA Measurement Tools
BrandAdvantage has created a sophisticated set of sponsorship analysis and measurement tools. This proprietary tools suite - the BA Measurement Tools - are bespoke to each client and have been created to provide clients with comprehensive sponsorship evaluation and measurement solutions.
Analysis and measurement of sponsorship activity is critical to brand success. However, businesses often do not have the technical skill, or time to apply robust measurement and analytical tools across their sponsorship portfolio. The BA Measurement Tools have been designed specifically to provide businesses with a more consistent, efficient and objective measurement process. They apply a degree of robustness, and accountability to the sponsorship portfolio which leads business to a more rational decision making process - one which organisations can have confidence in. The BA Measurement Tools align organisational strategy with sponsorship and marketing goals resulting in far more effective management of the sponsorship portfolio. The tools provide certainty through a mix of qualitative and quantitiative analysis that leads to quality decision-making.