BA Sales ROI
BA Sales ROI is delivered as part of the BA Sponsorship Audit Process. The BrandAdvantage Sales ROI Model calculates the sales impact of leveraged sponsorships using data obtained from client sales and revenue metrics. Some sponsorships and supply rights partnerships, especially FMCG, alcoholic beverages, telecoms, airlines, and banking are highly integrated and sales driven. Internal sales and revenue data and other demand metrics can be directly linked back and tracked when driven by sponsorship campaigns and can be built in into sponsorship measurement during the planning phase of partnership.
Other valuable BA Measurement Tools:
• BA Corporate Sponsorship Strategy Evaluator