BA ROI Report
The process of establishing comprehensive Event/Property ROI comes out of a process of having engaged all of the BA ROI tool set, and the complete tracking of data from clients against our agreed measures.
The BrandAdvantage ROI Report provides a summary management document detailing the analysis of a sponsorship property in quantitative and qualitative terms. The report draws upon the strategic insight obtained from the BrandAdvantage Corporate Sponsorship Evaluator process as well as specific event data gleaned from the BrandAdvantage Event/Property Valuator Questionnaire. In addition to other inputs regarding the activation of rights and benefits, the report delivers an itemized summary of ROI value of both tangible and intangible sponsorship benefits, providing both a financial market and strategic value position. The report also provides an analysis of brand values alignment and sponsorship property synergies, geo-demographic reach and impact assessment, SWOT analysis, value of tangible and intangible benefit outputs, competitive market analysis, sales and loyalty impact, and a summary of Sponsorship expected ROI value integrated and weighted against specific strategic objective measures.
The combination of information provided by the BrandAdvantage Measurement Tools and Audit Process offer an unparalleled depth and accuracy of knowledge for development of sponsorship marketing activity, thus assisting in the attribution of funds to the areas that provide maximum brand building effect.
Other valuable BA Measurement Tools:
• BA Corporate Sponsorship /Strategy Evaluator