BA News
BrandAdvantage and Nielsen’s Media Research join forces in Australia and New Zealand. The new alliance is based upon growing the service offering that both parties can provide their clients in bring together the powerful data and insights of Nielsen Media Research and the new global standards in sponsorship measurement tools and systems that BrandAdvantage offer. This new relationship will also see the parties’ jointly undertaking new sponsorship event and brand related research programs in both markets.
BrandAdvantage appointed to undertake the development of the commercial rights for Netball NZ.
BrandAdvantage secures New World Supermarkets as the new Elite sponsors for Netball in Multi Million dollar deal.
BA Sponsorship Measurement appointed to undertake valuations for Copenhagen Zoo, including developing new commercial sponsorship structures for many of the Zoos commercial rights.
BrandAdvantage secures appoint of Air NZ as Netball NZ commercial travel partner covering all major NZ teams and an involvement with the travel for the ANZ Championship.
BrandAdvantage establishes a partnership with Uncle Toby’s in the marketing of the “Big Splash” supporting Royal Life Saving.
BA Sponsorship Measurement is appointed by Host Plus to undertake a full valuation of the proposed naming sponsorship of the Gold Coast Football Club.
BA Sponsorship Measurement is appointed by the Sydney Festival to undertake a full Valuation of the ANZ sponsorship of the Sydney Festival.
Netball NZ appoints BrandAdvantage Sponsorship Measurement to undertake full valuations of its presenting and gold sponsorship proposals.
Surf Life Saving NZ appoints BrandAdvantage to develop new commercial opportunities around sponsorship and for BA to undertake a full valuation of the main rights offered to Surfs Sponsors.
Bank of New Zealand appoints BrandAdvantage to undertake a full sponsorship review and provide valuations and engagement guidance around key sponsorships for the bank.
Monsoon Cup appoints BA Sponsorship Measurement for a valuation review for the third year running.
Jeremy Leonard joins BrandAdvantage New Zealand as Group Manager for BA’s New Zealand sponsorship and brand connect advisory services.
NAB (National Australia Bank) appoints BrandAdvantage Sponsorship Measurement to undertake full valuations of it’s AFL Auskick and Ovarian Cancer Research Foundation sponsorships.
Australian Heart Foundation appoints BA Sponsorship Measurement to undertake full valuations on the Go Red for Women campaign.
BA Measurement undertakes a valuation on the BNZ’s Save the Kiwi sponsorship.
BrandAdvantage Sponsorship Measurement launch their new BA Analyser a tool for engaging corporate clients websites to receive sponsorship requests and undertake a automatic 30 point first stage measurement fit as well as recording all data, producing responses to applicants and allowing full search functionality.
Heart Foundations asks BA Sponsorship Measurement to undertake a full valuation of the Foundations Heart Tick Program.
BA Sponsorship Measurement launches the new BA Media Brand Valuer this is BA’s broadcast brand measurement analytics tool allowing sponsors to not only understand how much brand exposure their brand receives in a television, online or mobile broadcast, but also to be able to value the pre show, in show and replays, along with values placed on position on screen, rotation of the logo, and all signage, be it on screen, on the ground, perimeter signage, on shirts and much more.
BrandAdvantage announces the appointment of James Finlayson as Group Manager of BrandAdvantage Australia. James joins from Media Monitors Australia. James’s key focus is in the developing and growing of BA’s sponsorship measurement business.
B&T Magazine Article
In conjunction with B&T Magazine, Australia's highest circulating Marketing, Advertising and Media publication, Brandadvantage recently published an insightful look at the science of sponsorship measurement and the tools available to accurately and comprehensively assess a sponsorship ROI, ROO or ROE.
College Rifles: Riflemen Club
College Rifles: This week college Rifles launched their Riflemen club that was designed by BrandAdvantage. The Riflemen delivers a cost effective business networking program that is proven to provide genuine qualified business opportunities to you
Holden New Zealand
Holden's sponsorship of ANZ Championship Netball Competition kicked off last week with the activation and engagement strategy delivered by BrandAdvantage.
New Zealand first
College Rifles Rugby Club unanimously decide to purchase G3 Synthetic turf for their Remuera sports fields and appoint BrandAdvantage to develop Sponsorship Strategy and assist with the selling of rights.
VISA Global
VISA Global invites BrandAdvantage to San Francisco to present the BrandAdvantage business and Global Solutions.
Netball New Zealand
Netball New Zealand appoints BA as commercial partner. Brand Advantage will develop new and innovative sponsorship properties and assist Netball New Zealand in the selling of those rights.
Holden appoint BrandAdvantage
Holden appoint BrandAdvantage as their activation agency for the upcoming new car launches.
Barfoot and Thompson
BrandAdvantage begin Sponsorship Strategy Development for Barfoot and Thompson.
BA collaborates with media heavyweights and new media technology in launching world-first viewing of Team New Zealand racing at Valencia direct to your PC Desktop
BrandAdvantage has collaborated with Television New Zealand, The Radio Network, APN Digital and Desktop TV creators Go Virtual Sports to provide New Zealand subscribers with a unique internet service offering video, the now famous Virtual Eye 3D animated America’s Cup graphics, still photos, audio and text coverage of yachting’s most prestigious contest. Desktop TV is the world's first pay per view on-line, on-demand multi media coverage of the racing contest in Valencia next month.
Desktop TV will be the only place where Kiwis can wake up at 7.00am, click onto www.toyotabringbackthecup.co.nz and be greeted by Amelia your desktop host and view the latest Emirates Team New Zealand Action in Valencia- when you want, as often as you like, on your personal computer,” says Bob Gills, CEO BrandAdvantage.
Go Virtual have developed unique technology that enables viewers to click onto the coverage option of their choice – from a free service providing audio from Radio Sports presented by Peter Montgomery – (the voice well known to New Zealand supporters of the America’s Cup), and Herald headline stories and photos through to a range of purchased options that include video highlights of the racing, 3D animated graphic analysis, statistics, results, and coverage of the rich and famous as well as entertainment offshore around the spectacular location of Valencia.
New Zealand subscribers will be able to watch the racing when they want from the Louis Vuitton round robins, the Louis Vuitton semi-finals and the finals of the racing in Valencia.
To view visit www.toyotabringbackthecup.co.nz
BA affiliate wins prestigious All Black corporate hospitality contract
BA's affiliate company Premier Hospitality has won the exclusive corporate hospitality contract with the New Zealand Rugby Union for delivery of domestic hospitality for all All Blacks Tests held in New Zealand over the next 3 years (2007 – 2009). The appointment follows a comprehensive and rigorous NZRU tender evaluation and selection process and is arguably the most prestigious hospitality appointment in sport in New Zealand.
Ian Fraser, Managing Director of Premier Hospitality said: “Everyone at Premier Hospitality is excited and delighted with the NZRU’s decision to award us this prestigious contract. We have an existing strong relationship with the NZRU having managed hospitality for the 2005 DHL New Zealand Lions Series and worked with the NZRU on various hospitality projects, both in New Zealand and offshore. This appointment reflects their certainty of our credentials and a collective desire to continue the successful partnership that already exists between both organisations.”
“The proposal we put forward to the NZRU was designed to demonstrate our operational and management competency as well as our ability to think laterally and creatively. We offered a wealth of experience gained both in the rugby hospitality markets and in the wider commercial arena, and were able to demonstrate extensive organisational capability and expertise.”
NZRU Deputy Chief Executive Steve Tew said: “Having worked through a rigorous tender process, the NZRU is delighted with Premier Hospitality’s appointment. Premier Hospitality was awarded the contract because they demonstrated, without doubt, that they could meet the service delivery standards of the NZRU. Additionally, they demonstrated a profound understanding of the significance of protecting and upholding New Zealand’s rugby reputation, both locally and internationally – and this was evident throughout their proposal.”
The appointment will see Premier Hospitality organising, marketing, selling and delivering an extensive range of corporate hospitality to all All Blacks Test matches in New Zealand for 2007 – 2009 on behalf of the NZRU.
Premier Hospitality is part of the BrandAdvantage Worldwide Network and is a 100% New Zealand owned business. Premier Hospitality services major multinational clients in their hospitality programmes. Previous projects include the recent corporate hospitality for the A1 Grand Prix in Taupo in January, the Club NAB (National Australia Bank) programme which is considered the single biggest hospitality offering around the Commonwealth Games with 25,000 corporates present for the VIP Programme. America's Cup projects and Sydney Olympics in 2000.
Premier Hospitality has recently been appointed to manage corporate hospitality for the New Zealand Metropolitan Trotting Cup for Christchurch Cup Week as well as managing all corporate hospitality for Air New Zealand Fashion Week.
For more information visit: www.premierhospitality.co.nz or email ianf@premierhospitality.co.nz
BA affiliate appointed to manage corporate hospitality for Air New Zealand Fashion Week
Premier Hospitality (BrandAdvantage affiliate) was delighted to win the prestigious Air New Zealand Fashion Week corporate hospitality contract. This appointment builds upon the previous successes for one of New Zealand's most successful corporate hospitality organisations.
The seventh annual event of Air New Zealand Fashion Week will be opened with stylish flair on the evening of Sunday September 16, with the up-and-comers and crème de la crème of New Zealand Designer Fashion pulling out all the stops over the following four days to turn every fashionable head in the room with their vision and direction for the upcoming winter season.
Fashion-followers from Auckland and afar will again be given the opportunity to see inside Air New Zealand Fashion Week and experience the best of New Zealand’s Fashion, Music, Design and top Creative Talent.
Premier Hospitality will be offering packages for a number of shows this year, which will include fine food & beverage and great seats to 'A List' Designers, The Designer Selection Shows and the Verge Breakthrough Show. After a hugely successful Air New Zealand Fashion Week in 2006, with Designers, Media, Buyers and the Public collectively returning a vast amount of positive feedback, this year’s event looks to be one of the best yet. Contact www.premierhospitality.co.nz
or email ianf@premierhospitality.co.nz for additional information
New Zealand Olympic Committee Appointment
BA has been appointed as a non exclusive marketing agency for the New Zealand Olympic Committee to assist the NZOC to monetarise their commercial opportunities and develop new partnerships for the Olympics.
Contact Bob Gill on bobg@brandadvantage.com
Premier Hospitality Group provides premium experience for A1GP guests
Over 7000 guests enjoyed high quality corporate hospitality over the three days of the A1GP. The Taupo hosted event was a huge success for event organisers and for official corporate hospitality provider Premier Hospitality. The 2,500 guests hosted on Sunday, feature race day, included seasoned international motor-racing fans. The Premier Hospitality package produced by Ian Fraser and his team was green-flagged and given an enthusiastic vote of approval. Favourable comparisons were made with the best corporate hospitality experiences available at the world's premium motor racing venues. More Information...
BrandAdvantage's affiliate company Premier Hospitality Group is the official corporate hospitality provider for the A1 Grand Prix this weekend in Taupo
A1 GP is a unique sporting phenomenon - three days of on-track action, offering a rare opportunity in New Zealand for fans to interact with teams and drivers. It is hard to beat the passion and excitement of a World Cup with the high-adrenaline thrills and spills of top-flight motor racing, and Premier Hospitality - as always - will deliver a memorable and remarkable hospitality experience. For over 12 years they have been in the business of delivering extraordinary hospitality and they won this contract because of their wealth of experience and enviable reputation.
The BrandAdvantage team wishes Premier Hospitality, their clients and guests, teams competing and the city of Taupo a fabulous event. More Information...
Terry Daly Joins BA Team
BA is delighted to welcome Terry Daly to the newly created role of Business Development Manager.
Terry has considerable sports managment and sponsorship management expertise. He started the successful sports company, Six Foot 2 and was responsible for the management and development of some of New Zealand's leading sports people. Terry has worked with all of the major sporting bodies in New Zealand and has considerable expertise and insight within the sponsorship market. Previously Terry has held senior roles within the Advertising and Communications industry both locally and internationally, including Account Director for Singleton Ogilvy & Mather.
BA Wins Plunket Sponsorship Portfolio
BrandAdvantage has been appointed to manage the Plunket sponsorship portfolio. The three tier portfolio is among the largest in the not-for-profit sector and contains some of New Zealand's best known brands including Watties, Huggies, ANZ, Foodtown/Woolworths, Telecom, TRN, Kraft, Resene Paints, TVNZ. The total value of rights fees and contra support is in excess of $3.5 million annually. Sponsorship revenues have grown significantly over the last four years as Plunket has adopted a pragmatic approach to appropriate commercialisation of the Plunket brand.
BrandAdvantage will provide servicing and maintenance of current Plunket sponsor relationships, most of which are Auckland based, and actively seek to further develop the portfolio through the development of innovative new business opportunities.
BA Wins Breakers Sponsorship Valuation
Brand Advantage has been appointed by the New Zealand Breakers NBL basketball team to undertake an independent sponsorship valuation of their naming rights and major sponsorship properties, including their grass roots programme, The Champions Programme. This comes on the back of developing sponsorship valuations for the Sydney Kings which successfully enabled them to sign and up-sell major corporate partners to new deals that substantially raised the previously unknown market value of their sponsorship properties.