BA News
June 2011 BrandAdvantage appointed to New Plymouth District Council to develop the refinement of the Taranaki Brand positioning and Partnering programmes with Taranaki corporate partners around media, commercial and event programmes.
April 2011 BrandAdvantage appointed to undertake a full ROI valuation for the Monsoon Cup and the WMRT (World Match Racing Tour) sailing event that is held in Malaysia.
April 2011 BA appointed by Westpac as Consultants to support the Banks Marketing and Sponsorship activities.
March 2011 BrandAdvantage partners Netball NZ to secure major television rights deal with Sky TV.
March 2011 BrandAdvantage appointed by HBF Health Insurance to undertake a full valuation of their sponsorship of the HBF Bike Hike, using our full ROI valuation tool.
January 2011 Tennis Auckland appoints BrandAdvantage to assist Tennis Auckland in securing its new Broadcast media partnership for the Heineken Open and the ASB Classic.
December 2010 BrandAdvantage partners Netball in the re appointment of New World for another 3 year term as Netball NZ presenting sponsor.
October 2010 BA appointed to undertake a full evaluation report of the commercialisation of the planned Abu Dhabi World Match Racing Tour event.
September 2010 Minter Ellison Rudd Watts appoint BrandAdvantage to undertake a comprehensive strategic review of their activities around Marketing, Sponsorship, Hospitality and Events.
July 2010 BrandAdvantage appointed by the Auckland Council to conduct a full valuation of the Pasifika Festival.
July 2010 BA appointed to conduct a BA Insights study for Kart Sport NZ.
June 2010 BrandAdvantage appointed to undertake an Insights study for The Real Women Duathlon.
May 2010 BrandAdvantage appointed by Taranaki Arts Festival Trust board to undertake a full valuation of the WOMAD Festival using BA Valuer. This successfully supported the TAFT board in securing renewal of sponsors and substantially grow it sponsorship funding revenue.
April 2010 NPDC appoint BrandAdvantage to undertake 3 major ROI Valuations for the city's major attractions and facilities. This includes the Museum, the Art Gallery and the Park where many of the city outdoor concerts are held. This appointment also includes developing strategic recommendations for the future commercialisation of these assets.
December 2009 BrandAdvantage appointed by Westpac bank to undertake full valuations of two of its major community and brand sponsorships using the BA Valuer, our full ROI valuation tool.
BrandAdvantage and Nielsen’s Media Research join forces in Australia and New Zealand. The new alliance is based upon growing the service offering that both parties can provide their clients in bring together the powerful data and insights of Nielsen Media Research and the new global standards in sponsorship measurement tools and systems that BrandAdvantage offer. This new relationship will also see the parties’ jointly undertaking new sponsorship event and brand related research programs in both markets.
BrandAdvantage appointed to undertake the development of the commercial rights for Netball NZ.
BrandAdvantage secures New World Supermarkets as the new Elite sponsors for Netball in Multi Million dollar deal.
BA Sponsorship Measurement appointed to undertake valuations for Copenhagen Zoo, including developing new commercial sponsorship structures for many of the Zoos commercial rights.
BrandAdvantage secures appoint of Air NZ as Netball NZ commercial travel partner covering all major NZ teams and an involvement with the travel for the ANZ Championship.
BrandAdvantage establishes a partnership with Uncle Toby’s in the marketing of the “Big Splash” supporting Royal Life Saving.
BA Sponsorship Measurement is appointed by Host Plus to undertake a full valuation of the proposed naming sponsorship of the Gold Coast Football Club.
BA Sponsorship Measurement is appointed by the Sydney Festival to undertake a full Valuation of the ANZ sponsorship of the Sydney Festival.
Netball NZ appoints BrandAdvantage Sponsorship Measurement to undertake full valuations of its presenting and gold sponsorship proposals.
Surf Life Saving NZ appoints BrandAdvantage to develop new commercial opportunities around sponsorship and for BA to undertake a full valuation of the main rights offered to Surfs Sponsors.
Bank of New Zealand appoints BrandAdvantage to undertake a full sponsorship review and provide valuations and engagement guidance around key sponsorships for the bank.
Monsoon Cup appoints BA Sponsorship Measurement for a valuation review for the third year running.
Jeremy Leonard joins BrandAdvantage New Zealand as Group Manager for BA’s New Zealand sponsorship and brand connect advisory services.
NAB (National Australia Bank) appoints BrandAdvantage Sponsorship Measurement to undertake full valuations of it’s AFL Auskick and Ovarian Cancer Research Foundation sponsorships.
Australian Heart Foundation appoints BA Sponsorship Measurement to undertake full valuations on the Go Red for Women campaign.
BA Measurement undertakes a valuation on the BNZ’s Save the Kiwi sponsorship.
BrandAdvantage Sponsorship Measurement announce their new BA Analyser a tool for engaging corporate clients websites to receive sponsorship requests and undertake a automatic 30 point first stage measurement fit as well as recording all data, producing responses to applicants and allowing full search functionality.
Heart Foundations asks BA Sponsorship Measurement to undertake a full valuation of the Foundations Heart Tick Program.
BA Sponsorship Measurement launches the new BA Media Brand Valuer this is BA’s broadcast brand measurement analytics tool allowing sponsors to not only understand how much brand exposure their brand receives in a television, online or mobile broadcast, but also to be able to value the pre show, in show and replays, along with values placed on position on screen, rotation of the logo, and all signage, be it on screen, on the ground, perimeter signage, on shirts and much more.
BrandAdvantage announces the appointment of James Finlayson as Group Manager of BrandAdvantage Australia. James joins from Media Monitors Australia. James’s key focus is in the developing and growing of BA’s sponsorship measurement business.
B&T Magazine Article
In conjunction with B&T Magazine, Australia's highest circulating Marketing, Advertising and Media publication, Brandadvantage recently published an insightful look at the science of sponsorship measurement and the tools available to accurately and comprehensively assess a sponsorship ROI, ROO or ROE.
College Rifles: Riflemen Club
College Rifles: This week college Rifles launched their Riflemen club that was designed by BrandAdvantage. The Riflemen delivers a cost effective business networking program that is proven to provide genuine qualified business opportunities to you
Holden New Zealand
Holden's sponsorship of ANZ Championship Netball Competition kicked off last week with the activation and engagement strategy delivered by BrandAdvantage.
New Zealand first
College Rifles Rugby Club unanimously decide to purchase G3 Synthetic turf for their Remuera sports fields and appoint BrandAdvantage to develop Sponsorship Strategy and assist with the selling of rights.
VISA Global
VISA Global invites BrandAdvantage to San Francisco to present the BrandAdvantage business and Global Solutions.
Netball New Zealand
Netball New Zealand appoints BA as commercial partner. Brand Advantage will develop new and innovative sponsorship properties and assist Netball New Zealand in the selling of those rights.
Holden appoint BrandAdvantage
Holden appoint BrandAdvantage as their activation agency for the upcoming new car launches.
Barfoot and Thompson
BrandAdvantage begin Sponsorship Strategy Development for Barfoot and Thompson.
Terry Daly Joins BA Team
BA is delighted to welcome Terry Daly to the newly created role of Business Development Manager.
Terry has considerable sports managment and sponsorship management expertise. He started the successful sports company, Six Foot 2 and was responsible for the management and development of some of New Zealand's leading sports people. Terry has worked with all of the major sporting bodies in New Zealand and has considerable expertise and insight within the sponsorship market. Previously Terry has held senior roles within the Advertising and Communications industry both locally and internationally, including Account Director for Singleton Ogilvy & Mather.
BA Wins Plunket Sponsorship Portfolio
BrandAdvantage has been appointed to manage the Plunket sponsorship portfolio. The three tier portfolio is among the largest in the not-for-profit sector and contains some of New Zealand's best known brands including Watties, Huggies, ANZ, Foodtown/Woolworths, Telecom, TRN, Kraft, Resene Paints, TVNZ. The total value of rights fees and contra support is in excess of $3.5 million annually. Sponsorship revenues have grown significantly over the last four years as Plunket has adopted a pragmatic approach to appropriate commercialisation of the Plunket brand.
BrandAdvantage will provide servicing and maintenance of current Plunket sponsor relationships, most of which are Auckland based, and actively seek to further develop the portfolio through the development of innovative new business opportunities.
BA Wins Breakers Sponsorship Valuation
Brand Advantage has been appointed by the New Zealand Breakers NBL basketball team to undertake an independent sponsorship valuation of their naming rights and major sponsorship properties, including their grass roots programme, The Champions Programme. This comes on the back of developing sponsorship valuations for the Sydney Kings which successfully enabled them to sign and up-sell major corporate partners to new deals that substantially raised the previously unknown market value of their sponsorship properties.